We’re Adam Weston and Theo Paraskevopoulos, and we help leadership teams turn AI into results.
Between us, we’ve spent years helping organisations build, market and deliver digital platforms. We’ve sat in leadership roles, run agencies and delivered technology that businesses depend on every day.
Now, our focus is on helping companies cut through the noise of AI.
We started this practice because we saw two extremes: leaders being sold hype with no substance, and teams running blind experiments with no strategy. Neither delivers value.
AI Adoption Consultancy
We help you move from scattered experiments to structured adoption. Our design-led framework gives you clarity, compliance, and a roadmap that turns AI ambition into outcomes.
Explore AI Adoption
AI Marketing Consulting
We work with leaders and teams to design workflows, keep governance tight, and prove ROI. The result is faster campaigns, a consistent brand voice, and marketing that scales without losing control.
Explore AI for Marketing
AI Visibility Consulting
We ensure your business gets cited and recommended by AI platforms. With the right foundations, crawlability, authority, sources and entities, you get discovered by buyers before they ever speak to sales.
Explore AI VisibilityOur approach is different
-
Human-first – we work alongside you, not above you.
-
Design-led – frameworks that are structured, repeatable, and measurable.
-
Outcome-driven – adoption, marketing, and visibility that actually move the needle.
We don’t believe in overnight wins or quick fixes. We believe in building confidence, clarity, and competitive advantage for businesses serious about AI.
If that sounds like you, let’s talk.
Theo Paraskevopoulos
Theo is Co-Founder and CEO of Growcreate, and the driving force behind our AI and innovation initiatives. With a background spanning design, technology, and finance, he has led transformation projects for hundreds of global and challenger brands.
LinkedIn
Adam Weston
Adam Weston, Co-Founder and CMO of Growcreate and Invessed, brings energy and creativity to AI consulting. With cross-sector experience, he helps organisations amplify brand visibility, spark client engagement, and accelerate digital transformation.
LinkedInAI Adoption in Small and Medium Enterprises
"One of the first reports to investigate how SMEs can generate value from AI adoption. It highlights challenges and uncovers significant opportunities"
Theo Paraskevopoulos, CEO
