Posted by: Adam Weston
05 November 2025
CASE STUDY
One of our clients wanted to bring more structure and consistency to its digital communications.
Its team produced valuable insights, but the content varied in tone, focus, and clarity.
As AI-driven search tools such as ChatGPT and Gemini began surfacing business information directly in summaries, the company realised that visibility was no longer just about being found — it was about being accurately represented.
They needed a way to measure quality, improve clarity, and ensure their brand was understood and trusted by both humans and AI systems.
The business set three clear objectives:
- Consistency: Build a unified brand voice across all content.
- Clarity: Improve how clearly and confidently messages are presented.
- Visibility: Enhance the brand's appearance in AI-generated search results by increasing coverage.
The goal was to achieve communication that performs well for both people and platforms.
The approach
Growcreate.ai implemented the AI Brand Visibility Playbook — a consultancy-led framework that combines editorial expertise, technical alignment, and assistive AI.
A primary tool is a proprietary AI scoring and recommendation agent. It reviews content using the Growcreate Universal Content Scorecard, assessing structure, credibility, and discoverability.
Each piece of content receives clear, data-backed recommendations, helping teams refine their writing and tone with measurable impact.
The model is now used to improve how organisations appear across AI Search ecosystems such as ChatGPT, Gemini, and Perplexity.
It provides marketing teams with a structured way to measure and improve performance, ensuring every message reflects the brand at its best.
The results
| Metric | Before | After | Change |
|---|---|---|---|
| Average content quality (0–1.0) | 0.46 | 0.88 | +91% improvement |
| AI Search coverage | 6% | 65% | +983% increase |
| Brand voice consistency | 64% | 93% | +45% stronger alignment |
| Average review time | 3.4 days | 1.8 days | –47% faster turnaround |
| Approval satisfaction | 82% | 96% | +17% uplift |
“The Scorecard gave us a clear structure and confidence. We now understand exactly how to make our content perform — for readers and for AI Search.”
Marketing Director, UK SME
The proof
- 91% uplift in measurable content quality.
- Faster review cycles and consistent tone across all channels.
- Significant increase in AI Search visibility across platforms like ChatGPT and Gemini.
- Delivered through Growcreate.ai consultancy as part of the AI Brand Visibility Playbook.
Unlike traditional optimisation tools, the Playbook blends human insight, editorial structure, and assistive AI to improve how brands communicate and are interpreted by AI systems.
It’s built for the next generation of discovery — where credibility, clarity, and trust define visibility.
Partner with Growcreate.ai to strengthen your brand’s visibility in AI Search
The AI Brand Visibility Playbook combines expert consultancy with proprietary AI scoring to help organisations improve clarity, trust, and discoverability across the next generation of search.
FAQs
It’s a proprietary consultancy framework developed by Growcreate.ai. It helps organisations measure and improve their digital content so they perform better across AI Search systems like ChatGPT and Gemini.
Traditional SEO tools focus on ranking mechanics — analysing backlinks, site performance, and search volume.
Growcreate’s Playbook focuses on how AI systems interpret and represent your brand. It evaluates structure, tone, and credibility, helping ensure your message is accurate, clear, and trusted when surfaced by AI platforms.
The Playbook includes an assistive AI agent that reviews and scores content, offering clear recommendations for improvement. It supports people — helping teams communicate with confidence and precision.
Yes. It's part of Growcreate's consultancy engagements, tailored to each client's goals, industry, and brand standards.
Clients typically see higher-quality content, faster approval times, and improved visibility in AI-generated summaries — all of which are measurable through Growcreate's proprietary scoring system.