"SMEs don’t need to outsource what AI can already deliver. With the right guardrails and training, marketing teams gain agency-level capability while protecting brand voice and compliance."
Adam Weston, CMO and AI Adoption Strategist
Bring agency-grade AI in-house
Agencies already use AI to replace junior tasks, such as content drafting, reporting and optimisation. SMEs don't need to buy that in. With the right advisory and enablement, your team can scale faster, cut costs and protect brand integrity.
How we deliver AI for Marketing
We provide advisory and enablement, not execution. Our role is to give your team the structure to adopt AI safely, protect brand voice and deliver measurable ROI.
Every engagement follows a proven DIVA™ framework:
- Direction: Define goals, scope and the impact AI must deliver.
- Inventory: Audit culture, skills, data and governance to set a clear baseline.
- Vision: Establish objectives, priorities and ethical guardrails that align with business strategy.
- Adoption: Pilot tools, workflows and scaling mechanisms that deliver measurable value.
This framework ensures AI marketing isn’t a collection of disconnected tools, but a governed process that strengthens credibility, safeguards compliance and proves commercial outcomes.
Outcomes of AI marketing consulting for SMEs
We give your team the scale of an agency without compromising control over brand, budget or compliance. SMEs achieve higher engagement, shorter content cycles and measurable ROI, all while protecting their reputation.
Founder / MD
Brand protection and stronger market visibility.
Operations Manager
Scalable workflows and faster campaign cycles.
Finance Director
Cost efficiency through automation and ROI clarity.
IT Manager
Integration of AI tools into secure, compliant platforms.
Marketing Lead
Personalised experiences and wider reach without losing authenticity.
Why Growcreate?
- Sector experience: Trusted by SMEs, regulated organisations and enterprises where brand trust is important.
- Enterprise credentials: ISO 27001 and Cyber Essentials certified.
- Governance-first approach: Safeguards for brand, compliance and data use.
- Analyst insight: Propriety framework for delivery.
- Track record: Delivery for businesses where credibility and compliance are non-negotiable.
The state of AI
63%
Many organisations use generative AI mainly for text, making marketing the most common entry point. (McKinsey 2025)
27%
Review all AI outputs, leaving most exposed to brand and compliance risks.
21%+
Have redesigned workflows around AI, the critical step to achieving measurable ROI.
47%
Report negative consequences from AI adoption, including accuracy, compliance and IP issues.
FAQs
Most leaders begin with a short impact assessment. It identifies the workflows where AI adds measurable value, without risking brand or compliance.
Unregulated AI use risks inconsistent tone and credibility loss. We design guardrails so content remains on-brand, compliant and trusted.
AI should shorten campaign cycles, improve targeting and optimise spend. We model ROI so that cost savings and performance gains are visible to finance leaders.
We typically show results in 4–8 weeks. Full adoption roadmaps run 6–12 months to embed AI across campaigns and workflows.
The main risks are compliance breaches, vendor lock-in, and fragmented adoption. We design policies and reporting frameworks to mitigate them.
- CMOs gain reach and visibility
- CFOs see clearer ROI and reduced spend
- CEOs protect competitiveness and brand value
- COOs streamline workflows and increase team productivity
AI marketing solutions are structured ways of applying AI to campaigns, content and workflows. They go beyond tools, providing SMEs with governance, compliance, and measurable ROI.
Bring agency-level AI capability into your team
