"Good news — you're not behind."
Most teams feel unsure about AI search right now.
You're not alone if you're thinking:
- "I know I should be doing something about AI, but I don't know what or how."
- "We're experimenting, but nothing feels consistent or safe."
- "What if AI gets our brand completely wrong?"
AI search is changing how customers discover businesses, and the brands that act now will have a first-mover advantage.
We help SMEs take that step safely and at speed.
"AI search is reshaping how customers discover brands. The good news is: you're not too late. With the right guidance, you can protect your brand, improve visibility and build a measurable advantage."
Adam Weston, Founder & CMO
Who it's for
The AI Visibility Playbook is for SMEs who want momentum, not another strategy document.
- SMEs that want to benchmark their position with a visibility audit.
- Leaders who need a defensible plan for AI search.
- Marketing teams that want to scale content without losing brand voice.
- Regulated organisations needing safety and compliance.
- Teams worried they're falling behind and want reassurance.
What you get from AI visibility consulting and optimisation
Our AI visibility consulting delivers decisions you can act on.
- A clear baseline of how AI sees your brand today.
- Your top opportunities to grow visibility
- A prioritised roadmap that your team or agency can deliver.
- Quarterly support to keep visibility improving
- Board-ready evidence that links visibility to ROI.
We don't just tell you where AI fits; we help you build it.
How the AI Visibility Playbook is different
Other services focus on keywords or one-off audits. I focus on how AI understands your brand and how to improve coverage.
| Typical SEO | Brand SERP / Knowledge Panel | AI Visibility Playbook |
|---|---|---|
| Focus on keywords | Focus on entities | Focus on business outcomes |
| Tactical fixes | Fact consistency | Governance + visibility + productivity |
| One-off audits | Ongoing monitoring | Quarterly improvement cycles |
| Measures clicks | Measures mentions | Measures ROI and growth impact |
What good AI looks like for an SME
Practical examples Growcreate delivers:
- A chatbot that cuts first-line queries by 40%.
- Automated workflows that save 10–20 hours/week.
- Natural Language Search that replaces messy internal file-hunting.
- An onboarding agent that handles repetitive steps automatically.
- Content testing tools that reduce rewriting by 30–50%.
What makes the Playbook different?
- Design-led: simple artefacts your team can use
- Structured: one model across assessment, roadmap and review
- Practical: actions with owners, dates and measures
- Safe: Governance-first AI consulting services aligned to GDPR, ISO27001 controls and the EU AI Act
- Measured: dashboards that show progress and ROI
Packages at a glance
Explore the attributes of AI visibility
AI Readiness Assessment
Find out where AI can save you time in just 2 minutes
Answer 10 short questions and get a personalised roadmap showing:
- Your firm's AI maturity level
- Quick wins with hours-saved potential
- Risks and opportunities
- How you compare to similar organisations
AI visibility FAQs
An AI visibility audit evaluates how your organisation appears in AI search results and answer engines, using specialist AI visibility tools to benchmark your brand entity, content accuracy and reach.
It is how often, how accurately and how prominently your brand appears in AI-generated answers. It drives trust, demand and brand safety.
No. You see your scores, priorities and actions. The underlying models remain proprietary to protect your advantage.
Most clients see early improvements within 6–8 weeks once priority actions go live. Broader gains build over the first 3–6 months.
No. We guide and govern. Your team or agency implements, with our support.
We link visibility actions to KPIs such as answer inclusion, citation diversity, traffic quality and lead metrics. Finance gets a clear line of sight.
Yes. We align policies and controls to GDPR and ISO-based practices, with guidance for the EU AI Act.
SEO focuses on ranking pages in Google search. It's about keywords, backlinks and optimising content to win clicks.
AI visibility consulting is different. It focuses on how your brand appears in AI-generated answers across ChatGPT, Perplexity,
Google AI Overviews and similar engines. Instead of just rankings, we measure whether your brand is cited, how accurate the information is, and whether the response protects your voice and compliance.
In short, SEO gets you found in search results. AI visibility consulting makes sure your brand is discoverable, accurate and trusted in AI answers.
| Dimension | SEO | AI visibility consulting |
|---|---|---|
| Focus | Ranking web pages in Google search | How your brand appears in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) |
| Methods | Keywords, backlinks, technical optimisation | Audits, governance frameworks, visibility scoring, roadmap |
| Measures | Clicks, rankings, traffic volume | Brand citations, accuracy, compliance, ROI linkage |
| Risks if ignored | Lower search traffic | Brand voice diluted, misinformation, loss of trust in AI channels |
| Outcome | More visitors to your website | A brand that is accurate, discoverable and trusted in AI search |
