"AI search is changing how customers discover brands, but most leaders don’t know how their organisation appears in these answers. With our governance-first Playbook, we give SMEs clarity, protect their brand voice, and create a defensible plan for AI visibility."
Adam Weston, CMO and AI Adoption Strategist
Who it's for
The AI Visibility Playbook is designed for businesses that can't afford trial and error.
- SMEs that want clarity and control through a visibility audit.
- Leaders who need a defensible plan for AI search visibility and governance.
- Marketing teams that want to scale without losing brand voice.
- Brands in regulated sectors that need compliance assurance.
What you get
Our AI visibility consulting delivers decisions you can act on.
- A clear baseline of your AI search visibility and risks.
- A prioritised roadmap that your team or agency can deliver.
- Quarterly oversight to protect and improve your position.
- Board-ready evidence that links visibility to ROI.
How the AI Visibility Playbook is different
Other services focus on keywords, snippets or one-off audits. The Playbook goes further.
| Typical AEO/GEO or AI SEO | Brand SERP / Knowledge Panel | AI Visibility Playbook |
|---|---|---|
| Optimises content to appear in ChatGPT, Gemini, Perplexity | Shapes how Google and AI describe your brand entity | Protects and grows your visibility across answer engines with a full governance framework |
| Tactic-led: focus on schema, FAQs, backlinks | Entity-led: focus on Knowledge Panels | Strategy-led: baseline, AI adoption strategy as part of the roadmap, quarterly reviews |
| Project-based: 3–6 months | Ongoing brand monitoring | Continuous advisory with board-ready outputs |
| Measures clicks and rankings | Measures brand mentions | Links visibility directly to engagement and ROI |
| Suitable for SEO teams | Suitable for PR/brand managers | Suitable for SMEs and leadership teams needing a defensible plan |
Outcomes for leaders
- Founder / MD: clear strategy, faster ROI, stronger market position.
- Finance Director: measurable ROI, cost control, compliance assurance.
- Marketing Lead: consistent messaging, more reach, campaign ROI you can prove.
- IT / Operations Manager: secure integrations, governance guardrails, lower risk.
What makes the Playbook different?
- Design-led: simple artefacts your team can use
- Structured: one model across assessment, roadmap and review
- Practical: actions with owners, dates and measures
- Safe: Governance-first AI consulting services aligned to GDPR, ISO27001 controls and the EU AI Act
- Measured: dashboards that show progress and ROI
Packages at a glance
FAQs
It is how often, how accurately and how prominently your brand appears in AI-generated answers. It drives trust, demand and brand safety.
No. You see your scores, priorities and actions. The underlying models remain proprietary to protect your advantage.
Most clients see early improvements within 6–8 weeks once priority actions go live. Broader gains build over the first 3–6 months.
No. We guide and govern. Your team or agency implements, with our support.
We link visibility actions to KPIs such as answer inclusion, citation diversity, traffic quality and lead metrics. Finance gets a clear line of sight.
Yes. We align policies and controls to GDPR and ISO-based practices, with guidance for the EU AI Act.
SEO focuses on ranking pages in Google search. It's about keywords, backlinks and optimising content to win clicks.
AI visibility consulting is different. It focuses on how your brand appears in AI-generated answers across ChatGPT, Perplexity,
Google AI Overviews and similar engines. Instead of just rankings, we measure whether your brand is cited, how accurate the information is, and whether the response protects your voice and compliance.
In short, SEO gets you found in search results. AI visibility consulting makes sure your brand is discoverable, accurate and trusted in AI answers.
| Dimension | SEO | AI visibility consulting |
|---|---|---|
| Focus | Ranking web pages in Google search | How your brand appears in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) |
| Methods | Keywords, backlinks, technical optimisation | Audits, governance frameworks, visibility scoring, roadmap |
| Measures | Clicks, rankings, traffic volume | Brand citations, accuracy, compliance, ROI linkage |
| Risks if ignored | Lower search traffic | Brand voice diluted, misinformation, loss of trust in AI channels |
| Outcome | More visitors to your website | A brand that is accurate, discoverable and trusted in AI search |
Protect your brand and own AI search before your competitors
